Private Brand

Branded merchandise is an integral part of the guest’s experience. It is an expected offering that we have re-imagined in an unexpected, luxurious way. ROOT partners with renowned designers to manufacture distinctive logo wear. We provide management the ability to control their own logo product, maximize profits, and reduce middleman costs. This retail store platform now allows clients all over the world to order their favorite pieces or even purchase items aspirationally. From apparel to accessories, this category will undoubtedly be a major success for each property with its elevated concentration on logo being anything but ordinary.