Channel Strategy

ROOT intends to implement a channel strategy, which will enable guests to purchase exclusive items such as paintings, sculptures, spa robes, bedding/linens and room amenity products. The ultimate aim of this strategy is to conjure top-of-mind awareness and brand recognition of all things luxury. Working as brand reinforcement and an aspirational tool, the channel strategy is a lynchpin in staking your claim as the premiere portfolio of destination properties and a true lifestyle brand.