ROOT Retail

ROOT’s bespoke environments are thoughtfully designed to seamlessly integrate into each location’s aesthetic and architecture, creating a magical ambiance while establishing a genuine “sense of place”. Every detail is carefully considered, from the development of fresh concepts and the crafting of one-of-a-kind store designs, to the ultimate delivery and operation of the finished boutiques. This requires a precise coordination of programming, design, construction, merchandising and operations.

ROOT’s breadth of experience, depth of industry relationships and extensive core vendor base provide the ability to create finely curated collections of product from established fashion brands to emerging designers and local artisans. Each boutique delivers a unique and compelling environment with special events, which can include one-of-a-kind activations, trunk shows, and designer appearances. These events are planned each season to enhance the guest experience.

ROOT executes on a variety of platforms to suit a wide range of needs for our hospitality partners and properties.