Buying

ROOT’s Creative and Buying teams will collaborate to captivate clientele with a combination of elegant, nostalgic and contemporary design elements, complimenting an impeccable selection of retail merchandise that caters to a bespoke lifestyle.

Each retail concept will have an artful story developed to emotionally connect with patrons of the boutique. ROOT’s exclusive relationships and impressive core vendor base will be utilized to create finely curated collections of product – from designer lines to yet-to-be discovered designers – ensuring that the boutique remains fresh and abundant.

Inventory will fulfill a global merchandise matrix featuring four categories to enhance the retail experience: Exclusives (offering fashions custom made with their taste in mind), One-of-a-Kind (treating them to the opportunity to invest in unique pieces from international marketplaces, artisans, and high-end jewelry collections), Unexpected (introducing them to unfamiliar collections that complement their favorite designers), and Comfort staples (the labels they love).