Designer Spotlight: Sir the Label

Friends Nikki Campbell and Sophie Coote looked in their closet one day and came to the realization we all come to at least one per day - there is nothing in there that I want to wear and truly feels like me. 

At twenty-four, they set out to fill a gap in the market that would meet their needs as well as the needs of their consumers. In 2014, SIR (separates, intimates, and ready-to-wear) was founded. The aesthetic of the brand is minimal, with a hint of sophistication and femininity. The pair elevates the everyday essentials, creating silhouettes that are perfect for the traveller who seeks effortless style.