Designer Spotlight: Aje

Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity and effortless cool. As pioneers of Australia’s quintessential coastal to urban style, find Aje’s signature in a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities.

Aje’s hand-crafted heritage stems from an unwavering love and priority of artisanal sensibilities. Traditional techniques and craftsmanship underpin Aje’s quality of design, with hand-painted prints, natural fabrications and raw edged finishes forming the soul of each seasonal collection.